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Why should designers build more prototypes?
- You’re bringing ideas to life.But when you translate that idea into a prototype, you’re breathing life into your design. It’s no longer just some idea you had in the shower; now it’s an actual design that exists in the world;
- You’re working toward the best solutions.Every prototype starts as a blank page, and you should use it to experiment with different ideas, discard what doesn’t work, and refine what does;
- You’re iterating toward a better product.UX design is a practice of both ingenuity and evidence. When you get feedback on your prototype from users, you’re building a body of knowledge about what your audience wants;
- You’re uncovering usability issues and reducing risk.By catching changes earlier in the process, you can optimize the experience design while the cost is still relatively low. This will save your company or your client lots of money, and they’ll love you for it;
- You’re avoiding doing things that don’t make sense.You still have to invest a little time in creating the prototype, but you’ll avoid building something you know will fail.