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Why are mockups used?
- Organize project details. Mockups can help the designer to uncover visual elements that clash, before you arrive at the final, end design. Visual hierarchies, that show the difference between design elements such as font and color, should be determined at the mockup phase of the design process.With the visual elements more refined than with wireframes, mockups allow stakeholders to actually review the visual side of the project.
- Find errors early on. Mockups are flexible and this makes it easy to iterate. Much like working with a wireframe, mockups allow for easy and quick revisions that can stack up pretty quickly, as they do not require code or programming.
- Translate ideas into a stakeholder language.For clients and stakeholders, presenting a digital mockup can be best the way to go, as simply using a flat design might not be enough in terms of visualization and translating ideation.
- Communicate ideas between team members.Not only can the mockup serve as a discussion medium between the designer and user or stakeholder, it can also act as a communication device between the members of the design teams.Mockups may help facilitate work across disciplinary borders, bringing together teams who are working on different objectives.
- Design implementation.How does your initial design flow and perform? By looking at a mockup, you should have a good idea of how the final product will look and a rough idea of how it might function (even if the functionality isn’t yet in place).
- The user’s perspective.Paper and low-fidelity mockups get a lot of stick from users because they are low-cost. But if a user is presented with an early version of a system – a mid-fidelity digital UI mockup – that required substantial work, they may be more inclined to focus on the value of the design.