Program Management 5 Steps in the Reasearch Process:

• Locating and Defining Issues or Problems.This step focuses on uncovering the nature and boundaries of a situation or question related to marketing strategy or implementation. In defining the issues or problems, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making
• Designing the Research Project.This step is focused on created a research plan or overall approach on how you are going to solve the issue or problem identified.
• Collecting Data.This step revolved around obtaining the information that you will need to solve the issue or problem identified.
• Interpreting Research Data.This step is focuses on examining the data and coming up with a conclusion that solves the problem.
• Report Research Findings.The final step is to report the research findings to those who need the data to make decisions.