Usability testing offers a variety of benefits for both future users of a product as well as the company or developers creating that product. A few of these include:

• Saves time for both the company and users.
• Provides a better user experience.
• Offers insight into how satisfied users are with the product.
• Identifies problem areas within the product which may not have been obvious otherwise.
• Provides an unbiased examination of the product.

The return on investment of having a product which offers an excellent user experience can be massive. For example, according to Forbes, Jeff Bezos invested 100 times more into customer experience than advertising during the first year of Amazon. Today, Amazon is one of the world's largest companies.