User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback. Understand the user experience for new products, websites, mobile apps and prototypes. UX research helps brands and organisations accomplish the following:

• Understand the user experience for new products, websites, mobile apps and prototypes
• Make informed decisions through the product development process by testing various aspects of product designs
• Discover, optimise and evaluate the genuine user experience
• Understand each user interaction prior to conversion
• Nail the design and experience early in a product’s life cycle