Usability testing is a method used to evaluate how easy a website is to use. The tests take place with real users to measure how ‘usable’ or ‘intuitive’ a website is and how easy it is for users to reach their goals.The key difference between usability testing and traditional testing (bug testing, acceptance testing etc.) is that usability testing takes place with actual users or customers of the product. Whilst traditional testing might be undertaken by a developer, designer or project manager, usability testing removes any bias by collecting feedback direct from the end user.

Usability testing can be used in a variety of ways during your project lifecycle. Despite not being able to mimic real life usage, usability testing is still the best method of ensuring your website supports users in achieving their goals quickly and easily. When businesses meet the needs and expectations of their users, they are more likely to develop a successful service.